belif, Super Knights - multi vitamin Lipcerin
Key visual ๏ฝ Product image ๏ฝ Leaflet ๏ฝ Package ๏ฝ 2023
For the launch of the new product 'Super Knights - multi vitamin Lipcerin' from the true herb cosmetic brand 'belif', we worked on the key visual, product image, product leaflet, and KakaoTalk gift package. We expressed the glossy and lively appearance of the multi-balm that adds moisture and gloss to the lips and dry skin. The key visual, leaflet, and package integrate the product's core colors and concepts to strengthen the consistent product identity.
ํธ๋ฃจ ํ๋ธ ์ฝ์ค๋ฉํฑ ๋ธ๋๋ '๋น๋ฆฌํ'์์ ์ ์ ํ '์ํผ ๋์ด์ธ - ๋ฉํฐ ๋นํ๋ฏผ ๋ฆฝ์ธ๋ฆฐ'์ด ์ถ์๋์ด ํค๋น์ฃผ์ผ, ์ ํ ์ด๋ฏธ์ง, ์ ํ ๋ฆฌํ๋ , ์นด์นด์คํก ์ ๋ฌผํ๊ธฐ ํจํค์ง ๋ฑ์ ์์ ํ์์ต๋๋ค. ์ ์ ๊ณผ ๊ฑด์กฐํ ํผ๋ถ์ ๋ณด์ต๊ณผ ์ค๊ธฐ๋ฅผ ๋ํด์ฃผ๋ ๋ฉํฐ ๋ฐค์ ์๊ธฐ๋์น๋ ๋ชจ์ต์ผ๋ก ํํํ์์ต๋๋ค. ํค๋น์ฃผ์ผ, ๋ฆฌํ๋ , ํจํค์ง๋ ์ ํ์ ํต์ฌ ์์ ๋ฐ ์ปจ์ ์ ํต์ผํ์ฌ ์ผ๊ด๋ ์ ํ์ ์์ด๋ดํฐํฐ๋ฅผ ๊ฐํํ์์ต๋๋ค.
CLIENT
LG H&H(belif)
YEAR
2023
PROJECT DIRECTION
Lee
CREATIVE DIRECTION
Emma, Moon
DESIGN
Daeun Kim