belif, Super Knights - multi vitamin Lipcerin

Key visual   ๏ฝœ    Product image   ๏ฝœ   Leaflet   ๏ฝœ   Package   ๏ฝœ   2023

For the launch of the new product 'Super Knights - multi vitamin Lipcerin' from the true herb cosmetic brand 'belif', we worked on the key visual, product image, product leaflet, and KakaoTalk gift package. We expressed the glossy and lively appearance of the multi-balm that adds moisture and gloss to the lips and dry skin. The key visual, leaflet, and package integrate the product's core colors and concepts to strengthen the consistent product identity.


ํŠธ๋ฃจ ํ—ˆ๋ธŒ ์ฝ”์Šค๋ฉ”ํ‹ฑ ๋ธŒ๋žœ๋“œ '๋นŒ๋ฆฌํ”„'์—์„œ ์‹ ์ œํ’ˆ '์Šˆํผ ๋‚˜์ด์ธ  - ๋ฉ€ํ‹ฐ ๋น„ํƒ€๋ฏผ ๋ฆฝ์„ธ๋ฆฐ'์ด ์ถœ์‹œ๋˜์–ด ํ‚ค๋น„์ฃผ์–ผ, ์ œํ’ˆ ์ด๋ฏธ์ง€, ์ œํ’ˆ ๋ฆฌํ”Œ๋ ›, ์นด์นด์˜คํ†ก ์„ ๋ฌผํ•˜๊ธฐ ํŒจํ‚ค์ง€ ๋“ฑ์„ ์ž‘์—…ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ์ž…์ˆ ๊ณผ ๊ฑด์กฐํ•œ ํ”ผ๋ถ€์— ๋ณด์Šต๊ณผ ์œค๊ธฐ๋ฅผ ๋”ํ•ด์ฃผ๋Š” ๋ฉ€ํ‹ฐ ๋ฐค์„ ์ƒ๊ธฐ๋„˜์น˜๋Š” ๋ชจ์Šต์œผ๋กœ ํ‘œํ˜„ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ํ‚ค๋น„์ฃผ์–ผ, ๋ฆฌํ”Œ๋ ›, ํŒจํ‚ค์ง€๋Š” ์ œํ’ˆ์˜ ํ•ต์‹ฌ ์ƒ‰์ƒ ๋ฐ ์ปจ์…‰์„ ํ†ต์ผํ•˜์—ฌ ์ผ๊ด€๋œ ์ œํ’ˆ์˜ ์•„์ด๋ดํ‹ฐํ‹ฐ๋ฅผ ๊ฐ•ํ™”ํ•˜์˜€์Šต๋‹ˆ๋‹ค.



CLIENT
LG H&H(belif)

YEAR
2023

PROJECT DIRECTION
Lee

CREATIVE DIRECTION
Emma, Moon

DESIGN
Daeun Kim