We led the online and offline promotional design for 'Belif Frozen Market', a summer pop-up store by the true herb cosmetic brand belif.
Planned under a retro vintage Korean mart concept, the pop-up was held in Seongsu at the height of summer, centered around the cooling skincare line “NEW Aqua Bomb Frozen.” Based on the established core concept, we developed and refined the graphic tone and manner, articulating detailed visual elements and systematically extending them across a wide range of deliverables to ensure consistency.
The seeding kit for influencers and event winners was designed with a mart shopping basket motif, delivering a witty and experiential touch reminiscent of a traditional grocery run. In addition, a mart flyer-style invitation leaflet and three retro-inspired promotional stickers were produced, utilizing bold, straightforward copy and strong color contrasts to communicate the product’s cooling efficacy in a clear and immediate way.
The same graphic system was applied to the pop-up detail page, online advertising banners, and other digital assets, establishing a cohesive brand experience across both physical and digital platforms. By reinterpreting a function-driven cooling message through a distinctly Korean mart aesthetic, the project strengthened both the visibility and the entertainment value of the seasonal campaign.
