In June 2024, I planned and produced the key visual and newsletter leaflet (regular DM) for the summer Large Size Promotion campaign of the true herb cosmetic brand belif.
Under the theme "Big City Urban Life," the campaign celebrated the launch of belif's limited-edition large-size products for the summer season. Oversized products dominating a miniature cityscape became the campaign's central motif, expressing the scale and value of the collection through a witty visual language while intuitively communicating each product's unique benefits.
The key visual was extended into a newsletter-style leaflet (regular DM) under the concept of "Delivering the City's News." A consistent graphic identity unified the key visual and the leaflet into a cohesive campaign, effectively delivering the message of the summer seasonal promotion.
