We produced a seeding kit that showcases the collaborative product lineup created by true herb cosmetic brand belif and Kakao’s popular character, Chungu-ma.
The narrative highlights the transformation of a dry sweet potato into a moist and glossy one after using belif skincare products, delivering product benefits in a playful and intuitive way.
The kit was designed to offer a fun unboxing moment that mimics opening a real sweet potato box, while playfully communicating the collaboration concept and story of the two brands.
By harmonizing the unique identities of each brand, the kit provides a cohesive experience where collaboration goods and products naturally connect and enhance the overall brand experience.
