We led the online and offline promotional design for belif's summer pop-up store, "Mideum Kkong-kkong Market." Planned under a retro vintage Korean mart concept, the pop-up was held in Seongsu at the height of summer, centered around the cooling skincare line "NEW Aqua Bomb Frozen," offering an experience of freezing away the heat. Based on the core concept, the graphic tone and manner and detailed visual elements were developed and consistently extended across a wide range of deliverables.
The gift kit for influencers and event winners was designed with a mart shopping basket motif, delivering a witty, experiential touch reminiscent of a traditional grocery run. A mart flyer-style invitation leaflet and three retro-inspired promotional stickers were also produced, using bold, straightforward copy and strong color contrasts to intuitively communicate the cooling product's functionality. The same graphic system was applied to the pop-up detail page and online advertising banners, establishing a cohesive brand experience across both physical and digital platforms reinterpreting a function-driven cooling message through a distinctly Korean mart aesthetic to strengthen both visibility and entertainment value.
