In the summer of 2023, I directed the key visual, graphic identity, and promotional leaflet design for Manology, a cosmetic brand dedicated to modern men. Under the seasonal themes of “Summer Skincare Routine for Men — Hotelcation Edition” and “Build Your Skin Physical with Manology 101”, the campaign was crafted with a witty, timely approach that reflects both the brand identity and contemporary lifestyle trends. By combining a refined visual language with an intuitive design strategy, the project effectively delivered its message meeting the dual demands of summer skincare and urban relaxation.
