We developed the main key visuals, graphic identity, and leaflets for the upgraded all-in-one line of the men's cosmetic brand ‘Menology’ and the newly launched ‘Men 101’. Based on the expanded heritage and product philosophy of the brands, we clearly visualized the differentiated directions of the two product lines, which have different lifestyles and skincare needs.
The premium Manology line is designed for customers seeking more advanced skincare solutions and targeted intensive care. We emphasized a mood of stability and trust, highlighting a refined color palette and rich graphic textures to convey strength and high-performance care.
In contrast, the Man101 line caters to those who prefer a light and energetic daily skincare routine. With a fresh and vibrant visual tone, flexible color combinations, and dynamic graphic elements, the line delivers a trendy, approachable brand experience.
Through this project, we strengthened the visual strategy to clearly express the unique identity of each line while naturally communicating the lifestyle and skincare philosophy each product embodies.
