In 2023, I planned and produced the summer season campaign key visuals, graphic identity, and leaflet design for ‘Manology,’ the men’s skincare line of the True Herb Cosmetic brand belif.
Under the seasonal themes “Summer Skincare Routine for Men in a Staycation” and “Achieving Men’s Skin Physical with Manology 101,” the project developed a witty visual language that reflects the brand identity while delivering the campaign message in a clear and engaging way.
To address both the concept of urban relaxation and men’s summer skincare needs, a trendy yet intuitive visual strategy was implemented to enhance message clarity and engagement.
In addition, key visuals, graphic identity, and leaflet designs were also created for the new Manology cleansing foam and lip balm line. While maintaining the overall tone and manner of the men’s lineup, the visual strategy was designed to clearly communicate the unique features of each product, reinforcing both brand consistency and product communication.
